In this over-crowded space of Web Content Management System (WCMS) where more than 2500+ options are available, choosing a best partner for your digital strategy is always a challenge.

Most of these WCMS system are capable of creating a high performing, dynamic, device (mobile, digital signage, panels etc.) friendly and content rich website; but below we list 10 reasons differentiate SDL Web from its competitor and turn out to be an obvious choice considering most of these features/options are not available in most of the offerings out there and provides a real value for your digital implementations.

1. Blueprinting

Blueprinting is a Trademarked feature of SDL Web. Blueprinting allows content sharing and re-use of the content across different pages in your website or even across multiple websites. The content repository (known as publications) are managed in a hierarchy exhibiting parent-child relationship. Any content created in parent repository can be reused in child such that all or part of the content can be re-used.
So you can for example:

• Create content for marketing campaign for a US region website
• Re-use the above content for a India Region website while keeping text, images being same and just changing the currency and denomination
• Re-use the above content for US Region website in the Spanish language while keeping the image same but changes the text
• Re-use the above content to completely change in terms of text and image but keep the metadata intact

2. Technology

SDL allows it’s owners to chose any sort of technology stack, Java,  .NET or Front-end, even Perl 🙂 Does not matter.  This is another feature in SDL Web which is available only with SDL Web and no other WCMS system – you want to implement your website in .NET and Microsoft Technology Stack you can do that with SDL Web; and if you want to use Java and related tech stack for your website, you can do that as well.

So you can for example:

• Choose a Linux based server and have a Spring MVC based website powered by SDL Web
• Choose a Windows based server and have a ASP.NET MVC based website powered by SDL Web
• Choose an Amazon or Azure based cloud with either Linux or Windows as OS and Java or .NET based website as per your need
  You can choose a combination of one or more of above