Insights Hub:

Business and Marketing

Customer-centricity is a primary focus area for every successful business. Your biggest customers expect to be greeted with the white-glove treatment, having their every need catered to. For B2B-focused organizations, key account management provides that service, enabling enterprises to bring personalization to the forefront of their marketing and sales efforts. But access to the right...
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What does the future of your industry or market look like? Modern brands can’t only think about the present when planning their digital strategies and must instead consider what could happen in the future. That’s why companies must select the right technology solutions that allow them to digitally transform, create more efficient processes, and future-proof...
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Most brands today are well aware of the importance of personalization. If they aren’t, then their customers are letting them know. Around 49% of customers will become repeat buyers if they receive a personalized shopping experience. So it’s clear that personalization can hugely impact customer retention and improve the bottom line. But personalized content doesn’t...
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What is a BI Project? A business intelligence (BI) project is the planning, assessment, development, and implementation of BI. These projects require balanced cooperation between a company’s various processes, technology objectives, and data to ultimately empower better business decisions that drive companies to increase revenue, improve operational efficiencies, and gain a competitive advantage. But often,...
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Disruption has been a common theme for most enterprises over the last few years. Changes in how people work, increased market competition, and the growth of new technologies have meant that these organizations have had to navigate through uncertainty to survive. Recently, Gartner has been touting the importance of composability — “The mindset, technologies, and...
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In the digital-first, digital-fast world, brands need their content to be available across all the channels, platforms, and devices their customers use. To accomplish that, they need a plan or strategy to support them. Unfortunately, according to the Content Marketing Institute, only 40% of B2B marketers have such a documented strategy in place. A content...
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It has been a blockbuster time for blockchain technology and cryptocurrency of late as a new alternative to investing, NFTs, became the talk of the town. EVERYDAYS: THE FIRST 5000 DAYS sold for $69.3 million in March 2021 through British auction house Christie’s. Other notable transactions include CryptoPunk #5822 and CryptoPunk #7523, selling for $23.7...
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When it comes to delivering a successful project, an accurate, workable estimation process is crucial. In today’s blog, we’ll be: Breaking down the estimate process Sharing tips for building an accurate system customized to your specific business needs Walking you through the steps to attain the most accurate estimations And yes, you can take our...
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Sitecore 10.2’s 8 Benefits for the Business User With Sitecore’s newest version comes improvements that contain state-of-the-art CMS and marketing functionalities to give users total control over the customer experiences they’re providing across each of their channels. Sitecore 10.2 boasts “enhanced performance and stability, reduced TCO, improved user experience for headless sites, and a highly...
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The pandemic sparked an urgent need for high-quality digitized services. And while the effects of COVID-19 are apparent regardless of industry, it’s no secret that the healthcare industry has been hit hard. But we’re taking a different approach to the healthcare crisis – we’re looking at technical disadvantages. The lack of proper technical infrastructure and...
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