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Business and Marketing

Disruption has been a common theme for most enterprises over the last few years. Changes in how people work, increased market competition, and the growth of new technologies have meant that these organizations have had to navigate through uncertainty to survive. Recently, Gartner has been touting the importance of composability — “The mindset, technologies, and...
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In the digital-first, digital-fast world, brands need their content to be available across all the channels, platforms, and devices their customers use. To accomplish that, they need a plan or strategy to support them. Unfortunately, according to the Content Marketing Institute, only 40% of B2B marketers have such a documented strategy in place. A content...
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It has been a blockbuster time for blockchain technology and cryptocurrency of late as a new alternative to investing, NFTs, became the talk of the town. EVERYDAYS: THE FIRST 5000 DAYS sold for $69.3 million in March 2021 through British auction house Christie’s. Other notable transactions include CryptoPunk #5822 and CryptoPunk #7523, selling for $23.7...
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When it comes to delivering a successful project, an accurate, workable estimation process is crucial. In today’s blog, we’ll be: Breaking down the estimate process Sharing tips for building an accurate system customized to your specific business needs Walking you through the steps to attain the most accurate estimations And yes, you can take our...
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Sitecore 10.2’s 8 Benefits for the Business User With Sitecore’s newest version comes improvements that contain state-of-the-art CMS and marketing functionalities to give users total control over the customer experiences they’re providing across each of their channels. Sitecore 10.2 boasts “enhanced performance and stability, reduced TCO, improved user experience for headless sites, and a highly...
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The pandemic sparked an urgent need for high-quality digitized services. And while the effects of COVID-19 are apparent regardless of industry, it’s no secret that the healthcare industry has been hit hard. But we’re taking a different approach to the healthcare crisis – we’re looking at technical disadvantages. The lack of proper technical infrastructure and...
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December 3rd is celebrated the world over as the International Day of Persons with Disabilities. The purpose is to encourage a dialogue of understanding around disability, increase awareness, and drive inclusion across the political, social, economic, and cultural aspects of life. As we all know, not all disabilities are visible. They can vary from physical,...
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How can you connect with and convert more customers? Connecting with customers is crucial to building relationships and converting them into loyal followers. In order to connect with customers, there needs to be a certain level of trust, yet there is a gap between how much trust business leaders think their brand has from its...
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Optimizing for speed is nothing new – but the new kid on the block is page experience.  What is Page Experience? Page speed has been a ranking signal since 2010, but page experience metrics are being rolled out in 2021 as Google focuses on broad algorithm updates to quantify the quality of the user experience....
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With so many global organizations rendering their services in China through digital platforms, it’s no surprise that China has become one of the largest economies in the world, second only to the US. Nonetheless, accessing various digital resources across the world from China remains a challenging task for two reasons: Digital resource services (like website,...
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