Today we’re discussing the significance of brand trust. The majority of businesses are trustworthy, but even still, the amount of newsworthy data breaches across the globe has significantly impacted that trust, adding even more challenges to marketing teams working toward their CX goals. The main issue here is that expectations on are the rise, making...Read More

In today’s hyper-tech world, a great deal of what we want and need can be accomplished digitally. Telehealth appointments, Zoom conference calls, online shopping, etc. are all in a day’s work at this point. The downside here for some is that the days of brick and mortar, especially amid a global pandemic, are steadily fading....Read More

In part 1 of our Gartner series, we analyzed the ways the pandemic has forced a global reset when it comes to navigating the current business ecosystem. The emphasis here was on adapting and resetting business strategies rather than pausing and waiting for life to go back to “normal”. Current events have massively impacted the...Read More

Picture it … You and your team have been working tirelessly for months on a project and, because of COVID-19 layoffs, you’re understaffed and overworked. The team members remaining aren’t formally trained in what’s being asked of them and it feels like you’re barely treading water. You’re battling delays, rework, and poor deliverables. The answer...Read More

Gartner recently published an in-depth survey on the impact COVID-19 has had on companies and the unexpected opportunities that have stemmed from it. Nearly every industry is experiencing internal shifts and operating models and work archetypes as we know them have essentially changed forever. After evaluating the ways Gartner explored the employer/employee relationship and collaborative...Read More

A personalized user journey, if done correctly, can be the cornerstone of your marketing strategy and ultimately play a heavy hand in helping to achieve your business goals. True brand loyalty is rooted in strong relationships built on trust and consistency through understanding your users’ and clients’ needs. That means asking the right questions, working...Read More

When CB’s New Business and Alliances Director, Umar Akhtar, described his love for sales and explained that, for him, it’s about both the human element as well as the sale itself, we knew he was onto something. Also, how do you argue with someone who’s spent nearly a decade in commercial operations with global digital...Read More