Flexibility and scalability are critical for just about everything in the modern enterprise environment, particularly when it comes to technical architecture. These capabilities enable organizations to respond quickly to market changes, innovate to meet new requirements and scale to fulfill demand. Having flexibility and scalability is especially important for modern marketing technologies such as content...Read More

Content management systems were first made to manage content on the web. While websites are still the primary content drivers for businesses today, they aren’t the only content types that add value to customers. Businesses across multiple verticals need to diversify their content strategies to include various content types that can help drive customer engagement....Read More

While the one-size-fits-all approach may work wonders for some clothing items being sold in a store, for retailers building enterprise tech stacks this doesn’t necessarily yield the best results as it can restrict a business’ ability to adapt to new market conditions or customer preferences, which can often change at the drop of a hat....Read More

A headless CMS offers flexibility, omnichannel content delivery, and numerous other benefits. However, it also comes with unique challenges during custom development and implementation that can leave enterprises wondering if they made the right investment.  Navigating the complexities of creating a bespoke headless content management solution demands a keen understanding of the unique obstacles often...Read More

Businesses need a way to navigate the legal intricacies surrounding ownership, usage rights, and protection of creative assets, particularly in collaborative digital environments. In this article, we explore how to seamlessly integrate copyright considerations into structured content workflows, ensuring legal compliance while fostering innovation. We’ll also explain how structured content can help content teams facilitate...Read More

New innovative technologies continue to impact the digital world and the customer experience. One such technology set to shape the future of digital content is Web 3.0. This decentralized version of the internet opens up new possibilities for how data is accessed, shared, and controlled, and there will also be implications for marketers, from smart...Read More

Over the years, eCommerce has evolved from transactional platforms to interactive shopping journeys. These changes have seen worldwide retail eCommerce sales increase from $1.3 billion in 2014 to $5.2 billion in 2022 and are projected to reach $8.1 billion by 2026. In this article, we’ll explain this evolution and how businesses can leverage content management...Read More

Translation and localization play a pivotal role in the modern digital experience, particularly for global enterprises with audiences that span multiple regions and countries. According to data from CSA Research, 76% of customers prefer to purchase products with information in their own language. Translation services are essential to ensure that content is available in the...Read More

Customers today don’t choose products simply because they have the best price or the most reviews. They side with brands that can tell a story, educate, inspire, and entertain them. To do that, businesses must be able to leverage content to help promote their products and generate conversions for their commerce initiatives. When combined, content...Read More

Enterprises need access to tools to help them manage the entire digital customer journey across multiple channels. This means publishing content to sleek and user-friendly websites while maintaining a unified presence across mobile, social platforms, and other digital touchpoints. As a leading hybrid CMS, dotCMS offers both headless and traditional content management capabilities that facilitate...Read More