In today’s interconnected world, the need for a robust localization strategy has never been more apparent. Last week, we delved into the intricacies of content localization and how it’s the key to building global engagement. Today, we’re continuing this conversation by exploring the vital components of a successful localization strategy that go beyond mere translation....Read More

Creating and managing content can be complex and challenging. For 31% of enterprise content marketers, this is made more difficult by not having the right technology to manage content. In order to stay competitive, businesses must optimize their content supply chain to improve efficiency and performance. In this blog, I’ll discuss the importance of building...Read More

Personalization makes customers feel understood. It provides a connection between customer and business that can lead to satisfaction and increased loyalty on one end and generate more revenue on the other. However, achieving the hyper-personalization of the modern era requires companies to have access to large amounts of customer data. Customers don’t want to give...Read More

Now that the AI genie is out of the bottle, there’s no putting it back in. That’s why 55% of organizations that have leveraged AI in the past consider it for new use cases. For enterprises, taking advantage of these tools is essential to future-proofing and maximizing their organization’s capabilities. As companies focus on optimizing...Read More

Cloud computing has been a buzzword for many years, but the shift to SaaS and cloud-based solutions is transforming how businesses operate. As monolithic tech becomes a thing of the past, brands are turning to cloud-based solutions to streamline operations, reduce costs, and improve efficiency. With public cloud end-user spending forecasted to reach $724.5 billion...Read More

Content analytics is becoming increasingly important in content management, allowing businesses to measure the effectiveness of their content and make data-driven decisions. However, enterprises can’t get by on just content analytics. Instead, they need to build a framework for content intelligence. In this blog, you will learn about the role of content analytics and content...Read More

If you find yourself nodding to any of the following questions, then the world of Component Content Management Systems (CCMS) should be squarely on your radar. Do you create technical manuals, user guides, API documentation, eLearning materials, product specifications, or installation guides? A CCMS enables content to be stored in discrete components, such as procedures,...Read More

Enterprises face the challenge of managing and organizing diverse content assets while ensuring a seamless customer experience. From marketing materials to technical documentation, businesses must find a way to integrate and unify their content within a single strategy. By combining the power of web and structured content management systems, enterprises can achieve a cohesive approach...Read More

No code/low code solutions democratize technology innovation, speed up application delivery, and enable enterprises to build automated workflows. Gartner estimates that the “worldwide market for low code development technologies is projected to total $31.9 billion in 2024, an increase of 16% from 2023.” Such exponential growth highlights the demand for speed and innovation in modern...Read More

No longer satisfied with generic, one-size-fits-all messaging, customers expect brands to understand their unique needs and preferences and deliver personalized content that speaks directly to them. As a result, businesses have had to rethink their content strategies, adopting new technologies and workflows to keep up with the changing landscape. Enter the Content Supply Chain, a...Read More