Digital transformation has been the primary strategy for companies across every industry over the last couple of years. In the healthcare industry, in particular, there has been significant disruption from social and macroeconomic crises, and the need to modernize systems and incorporate modern technologies has been higher than ever. According to a recent industry survey,...Read More

Choosing between content management systems can be a challenging process for any enterprise. There are a variety of vendors offering different tools that may or may not fit the needs of your business, and figuring out how all of them work can be just as tricky.  Luckily at Content Bloom, we’re experts in several systems,...Read More

Companies rely on real-time data and insights to effectively cater to their customers. To gather this data and put it to good use, marketers need to have a single source of truth for all of the customer data at their disposal. An often considered solution to providing this unified view of the customer is the...Read More

For modern enterprises, there are several different channels where content can be published, both externally for their customers and internally for employees. Content also takes a variety of forms, from blog posts, videos, and webinars to user guides and training manuals. In order to manage everything for customers and staff alike, businesses need a way...Read More

A little while back we covered the advantages and benefits of structured content. However, attending Adobe DITAWORLD (a valuable, annual tech event on DITA structured content) really highlighted the shortcomings of DITA, structured content, and CCMS (Component Content Management Systems). We quickly realized that as a global digital agency, it was our responsibility to give...Read More

Disruption has been a common theme for most enterprises over the last few years. Changes in how people work, increased market competition, and the growth of new technologies have meant that these organizations have had to navigate through uncertainty to survive. Recently, Gartner has been touting the importance of composability — “The mindset, technologies, and...Read More

In the digital-first, digital-fast world, brands need their content to be available across all the channels, platforms, and devices their customers use. To accomplish that, they need a plan or strategy to support them. Unfortunately, according to the Content Marketing Institute, only 40% of B2B marketers have such a documented strategy in place. A content...Read More

Companies worldwide recognize the urgency to modernize their technologies to stay relevant and competitive. With rising customer expectations, businesses must deliver content that is both diverse and personalized. Traditionally, companies relied solely on their content management systems (CMS) for managing content. However, the modern digital landscape demands integrating multiple tools and embracing agility to create...Read More

The pandemic sparked an urgent need for high-quality digitized services. And while the effects of COVID-19 are apparent regardless of industry, it’s no secret that the healthcare industry has been hit hard. But we’re taking a different approach to the healthcare crisis – we’re looking at technical disadvantages. The lack of proper technical infrastructure and...Read More

With so many global organizations rendering their services in China through digital platforms, it’s no surprise that China has become one of the largest economies in the world, second only to the US. Nonetheless, accessing various digital resources across the world from China remains a challenging task for two reasons: Digital resource services (like website,...Read More