Content management systems were first made to manage content on the web. While websites are still the primary content drivers for businesses today, they aren’t the only content types that add value to customers. Businesses across multiple verticals need to diversify their content strategies to include various content types that can help drive customer engagement....Read More

Over the years, eCommerce has evolved from transactional platforms to interactive shopping journeys. These changes have seen worldwide retail eCommerce sales increase from $1.3 billion in 2014 to $5.2 billion in 2022 and are projected to reach $8.1 billion by 2026. In this article, we’ll explain this evolution and how businesses can leverage content management...Read More

Customers today don’t choose products simply because they have the best price or the most reviews. They side with brands that can tell a story, educate, inspire, and entertain them. To do that, businesses must be able to leverage content to help promote their products and generate conversions for their commerce initiatives. When combined, content...Read More

Modern enterprises are under an ever-increasing mountain of pressure. They must manage quickly changing customer expectations amid increasing economic uncertainty. In order to face these complex challenges, agility and adaptability are vital requirements, particularly for enterprises technical infrastructure and digital ecosystem. As 2023 winds down and companies begin preparations for 2024 and beyond, the question...Read More

In today’s interconnected world, the need for a robust localization strategy has never been more apparent. Last week, we delved into the intricacies of content localization and how it’s the key to building global engagement. Today, we’re continuing this conversation by exploring the vital components of a successful localization strategy that go beyond mere translation....Read More

Tailoring your content for global audiences demands a deep understanding of linguistic, cultural, and regional nuances. English remains the most spoken language worldwide, with 1.5 billion speakers. However, Chinese (1.1 billion), Hindi (609 million), Spanish (559 million), and numerous other languages represent a significant portion of the world population. For enterprises looking to expand into...Read More

Shiny object syndrome is a common way to describe the belief that newer is always better. For enterprise companies, shiny object syndrome usually appears in the form of new customer acquisition. While new customers can be a key tactic to generate more revenue, another approach can prove even more beneficial — unlocking new revenues from...Read More

Consumers and businesses today are more time-conscious than ever before. They want convenience and the ability to do things on their terms. That means seamless experiences on their chosen digital channels, allowing them to find exactly what they’re looking for quickly and easily. On the other hand, business-to-business self-service is all about key account management,...Read More

There is opportunity on the horizon for organizations that are committed to delivering an exceptional customer experience (CX). In 2023, the gap between customer-focused businesses and those that are struggling to keep up is predicted to narrow significantly. In a recent report, Forrester boldly stated that the playing field will level considerably and the range...Read More

Websites have become more than just channels for information — they provide a gateway to opportunity and inclusion for people of all abilities. As organizations recognize the importance of reaching and serving diverse audiences, digital accessibility has become critical to successful digital strategies. Yet, according to the 2023 WebAIM report on accessibility, 96.3% of the...Read More