5 min read time We all know this feeling. You want to recharge your broadband plan, but the website keeps throwing you irrelevant popups. Or you try to enrol for a service, and halfway through the process you get an email saying “Complete your registration” even though you have already done it. Small moments like...Read More

Great connecting at Adobe Summit. Learn how Content Bloom helps organizations maximize their Adobe Experience Manager investment through strategy, implementation, and full lifecycle support.Read More

Managing multilingual content across global markets can be complex, costly, and time-consuming, especially when regulatory compliance is on the line. Delays in updating critical documents like Instructions for Use (IFUs), coupled with the challenge of maintaining accuracy and compliance across regions, create significant risks. Ensuring traceability and precision is essential, yet often difficult to achieve. ...Read More

Content management systems were first made to manage content on the web. While websites are still the primary content drivers for businesses today, they aren’t the only content types that add value to customers. Businesses across multiple verticals need to diversify their content strategies to include various content types that can help drive customer engagement....Read More

Over the years, eCommerce has evolved from transactional platforms to interactive shopping journeys. These changes have seen worldwide retail eCommerce sales increase from $1.3 billion in 2014 to $5.2 billion in 2022 and are projected to reach $8.1 billion by 2026. In this article, we’ll explain this evolution and how businesses can leverage content management...Read More

Customers today don’t choose products simply because they have the best price or the most reviews. They side with brands that can tell a story, educate, inspire, and entertain them. To do that, businesses must be able to leverage content to help promote their products and generate conversions for their commerce initiatives. When combined, content...Read More

Modern enterprises are under an ever-increasing mountain of pressure. They must manage quickly changing customer expectations amid increasing economic uncertainty. In order to face these complex challenges, agility and adaptability are vital requirements, particularly for enterprises technical infrastructure and digital ecosystem. As 2023 winds down and companies begin preparations for 2024 and beyond, the question...Read More

A strong localization strategy goes beyond translation, enabling global enterprises to deliver unified, culturally relevant digital experiences across markets.Read More

Tailoring your content for global audiences demands a deep understanding of linguistic, cultural, and regional nuances. English remains the most spoken language worldwide, with 1.5 billion speakers. However, Chinese (1.1 billion), Hindi (609 million), Spanish (559 million), and numerous other languages represent a significant portion of the world population. For enterprises looking to expand into...Read More

Shiny object syndrome is a common way to describe the belief that newer is always better. For enterprise companies, shiny object syndrome usually appears in the form of new customer acquisition. While new customers can be a key tactic to generate more revenue, another approach can prove even more beneficial — unlocking new revenues from...Read More