According to eMarketer, global ecommerce sales are expected to surpass $6 trillion in 2023 even though consumers aren’t shopping how they used to a few years ago. As ecommerce has become commonplace, the simple process of shopping online from a desktop or laptop is only the tip of the iceberg. Today’s customer journey is spread...Read More

December 3rd is celebrated the world over as the International Day of Persons with Disabilities. The purpose is to encourage a dialogue of understanding around disability, increase awareness, and drive inclusion across the political, social, economic, and cultural aspects of life. As we all know, not all disabilities are visible. They can vary from physical,...Read More

It’s certainly no secret that the global pandemic ignited a high-speed acceleration of digital adoption. And while many have welcomed the change and say they’ll never go back, some would argue that consumers’ enthusiasm for a mostly digital world is beginning to wane. As the world recovers and we ease back into the “before times”,...Read More

Over the last handful of years, user experience design (UX), user interface design (UI), and design-thinking have become big-time buzzwords for digital companies around the world and a favorite term amongst sales teams, marketing teams, and designers (web designers, webmasters, and graphic designers). The value in having measurable, refinable customer journeys seems like such a...Read More

In today’s hyper-tech world, a great deal of what we want and need can be accomplished digitally. Telehealth appointments, Zoom conference calls, online shopping, etc. are all in a day’s work at this point. The downside here for some is that the days of brick and mortar, especially amid a global pandemic, are steadily fading....Read More

I recently attended the Sitecore World Tour conference and caught Sitecore’s Global VP of Business Value & Strategy, Chris Stennett’s discussion on the ways they’re helping brands create and deliver meaningful customer experiences. With the recent high-speed acceleration of digital, creating quality online experiences is no longer a backburner item. It’s now mission critical because...Read More

We’ve said it before and we’ll say it again, a quality customer experience (CX) can make or break you. As Forbes can tell you, 80% of companies believe they deliver “super experiences,” but only 8% of customers agree. So, where are those companies going wrong? And, more importantly, how do they fix it? We recently...Read More

This year’s all-digital Sitecore Symposium is centered around moments that make experiences, but what does that mean in the digital space? We’d argue that it’s all about creating positive experiences, spaces, and memories for your customers.   Even in today’s digitally-driven, consumer-centric world, poor customer experiences are still fairly common. But why? It seems so...Read More

A personalized user journey, if done correctly, can be the cornerstone of your marketing strategy and ultimately play a heavy hand in helping to achieve your business goals. True brand loyalty is rooted in strong relationships built on trust and consistency through understanding your users’ and clients’ needs. That means asking the right questions, working...Read More

When CB’s New Business and Alliances Director, Umar Akhtar, described his love for sales and explained that, for him, it’s about both the human element as well as the sale itself, we knew he was onto something. Also, how do you argue with someone who’s spent nearly a decade in commercial operations with global digital...Read More