This post was updated on 08/12/2020 to reflect the most recent data protection changes. Tracking users’ online behavior and history is common practice in the digital marketing world. It still sounds a bit Big Brother but as users, we’ve come to expect it and, when implemented responsibly, we agree on the benefits it provides. In simple...Read More

Artificial Intelligence (AI) has started slowly embedding itself into all aspect of our life – be it self-checkout kiosks, virtual assistants on web portals, or smart homes – AI is all around us. With big names like Google, Microsoft, etc. investing heavily in AI and new innovations around it, it is highly anticipated that AI...Read More

How can brands thrive in a world where everyone wants to feel like a preferred customer? Sitecore Symposium focused on answering just that. They’ve recently taken #SitecoreSym on the road to allow those that couldn’t make it to Orlando last fall a chance to get in on the action. Luckily, we were among the thousands...Read More

Let’s talk building a zero-friction experience, the future of B2B marketing, and using machine learning to make data-driven decisions. With speakers from Google (Susan Charles), LinkedIn (Richard Wong), Twitter (Andrea MacDonald), and Facebook (Bobby Hennessy), SocialEast is a one-day conference designed for people working in digital marketing, customer experience, analytics, and social media strategy. Recently,...Read More

Recently I attended the Common Sense Customer Experience executive peer group in Chicago (see cscx2019.com) returning with a pool of ideas from CX executive of America’s leading brands. Since Content Bloom is a people-first services company, customer experience is at the forefront of our DNA. It was great to validate our approaches and get some...Read More