Personalization has been the dream of businesses and customers alike for quite some time. Achieving the high level of hyper-personalization customers expect isn’t always easy, but it is worth it; hence, 69% of business leaders plan to increase their personalization investment. One way to provide more personalized experiences that guarantee customer engagement and loyalty is...Read More

Personalization makes customers feel understood. It provides a connection between customer and business that can lead to satisfaction and increased loyalty on one end and generate more revenue on the other. However, achieving the hyper-personalization of the modern era requires companies to have access to large amounts of customer data. Customers don’t want to give...Read More