As one of the leading digital experience platforms (DXPs) on the market, Sitecore has consistently been at the forefront of innovation. Known for its extensive selection of products, Sitecore’s platform has traditionally been an all-in-one suite that enterprises wanting to deliver unforgettable experiences could rely on. However, Sitecore has also noticed the need that businesses...Read More

Most successful marketing campaigns, user experiences, or product launches require businesses to collect and use customer data. For example, Statista points out that 60% of marketers use customer data to help them in decision-making. This data allows marketers to correctly identify their target audience and provide personalized content experiences while making adjustments as necessary. Given...Read More

Sitecore 10.2’s 8 Benefits for the Business User With Sitecore’s newest version comes improvements that contain state-of-the-art CMS and marketing functionalities to give users total control over the customer experiences they’re providing across each of their channels. Sitecore 10.2 boasts “enhanced performance and stability, reduced TCO, improved user experience for headless sites, and a highly...Read More

Studies show that most people (76%, actually) feel that sharing their data is a “necessary evil”. It’s meant to be an exchange – I share my behaviors and preferences and you tailor my digital experience to meet me where I am. But is that always the case? Is my data being collected and used properly?...Read More

It’s certainly no secret that the global pandemic ignited a high-speed acceleration of digital adoption. And while many have welcomed the change and say they’ll never go back, some would argue that consumers’ enthusiasm for a mostly digital world is beginning to wane. As the world recovers and we ease back into the “before times”,...Read More

How can you connect with and convert more customers? Connecting with customers is crucial to building relationships and converting them into loyal followers. In order to connect with customers, there needs to be a certain level of trust, yet there is a gap between how much trust business leaders think their brand has from its...Read More

In today’s digital age, it’s crucial for businesses to provide a positive experience to their customers online. Not only does this create loyalty and brand advocacy, but it can also lead to increased sales and conversion rates. Sitecore, a leading web content management system, can help businesses achieve this by providing a seamless, user-friendly, and...Read More

Want to increase the traffic to your website? What if I told you, this could be done and it wouldn’t cost you a dime? Well, it turns out that you can, and the solution is digital accessibility. Digital accessibility means that websites, tools and technologies are designed and developed so that people with disabilities can...Read More

2019’s #SitecoreSYM was centered around making “Human Connections in a Digital World,” but it’s still incredibly relevant as we begin 2021. With so much of our lives existing in the digital space, it’s easy to forget about the business value in creating human connections. The difference between a one-time buyer and a loyal, recurring customer? The...Read More

I recently attended the Sitecore World Tour conference and caught Sitecore’s Global VP of Business Value & Strategy, Chris Stennett’s discussion on the ways they’re helping brands create and deliver meaningful customer experiences. With the recent high-speed acceleration of digital, creating quality online experiences is no longer a backburner item. It’s now mission critical because...Read More