In part 1 of our Gartner series, we analyzed the ways the pandemic has forced a global reset when it comes to navigating the current business ecosystem. The emphasis here was on adapting and resetting business strategies rather than pausing and waiting for life to go back to “normal”. Current events have massively impacted the...Read More

After a successful first day, my expectations for TXS2020 Day 2 were high and I was not disappointed. On this second and final day of TXS, a number of RWS partners (Tahzoo, Fonto, and Aprimo) took to the virtual stage and presented interesting and engaging demos. A number of developers shared their technical experience through...Read More

This week’s blog was inspired by the Sitecore Symposium session Sitecore on Sitecore, where the panel dissected the ways Sitecore’s marketing team utilized Content Hub to improve and manage content effectiveness, omni-channel deployment, and solve their very own content crisis. In true Content Bloom fashion, we had to dive deeper. We wanted to better understand...Read More

We’ve said it before and we’ll say it again, a quality customer experience (CX) can make or break you. As Forbes can tell you, 80% of companies believe they deliver “super experiences,” but only 8% of customers agree. So, where are those companies going wrong? And, more importantly, how do they fix it? We recently...Read More

We’ve attended Sitecore Symposium for years and know what great experiences they can be, but can you replicate a “you just had to be there” kind of conference online? Turns out, the answer is yes. After experiencing a number of conference cancellations due to COVID-19, it was great to see Sitecore move forward and take...Read More

At this year’s all-digital Sitecore Symposium, Vijayanta Gupta, Sitecore’s GVP, Product Marketing, spoke about brand resilience and the tectonic shifts in consumer behaviors that brands must prepare for and overcome. The reason brands become irrelevant, the reason they lose resilience, is not because they miss big changes. It’s because they miss the small stuff. There...Read More

This year’s Sitecore Symposium is an online event. Normally we attend these events in person, as it’s a great opportunity to meet face-to-face with Sitecore customers and learn how they’re solving their digital and physical business problems. As a long-time implementation partner in the customer experience space, I also like sharing the ways we’re solving some of...Read More

This year’s all-digital Sitecore Symposium is centered around moments that make experiences, but what does that mean in the digital space? We’d argue that it’s all about creating positive experiences, spaces, and memories for your customers.   Even in today’s digitally-driven, consumer-centric world, poor customer experiences are still fairly common. But why? It seems so...Read More

A personalized user journey, if done correctly, can be the cornerstone of your marketing strategy and ultimately play a heavy hand in helping to achieve your business goals. True brand loyalty is rooted in strong relationships built on trust and consistency through understanding your users’ and clients’ needs. That means asking the right questions, working...Read More

Sitecore’s recent upgrade to their Experience Platform (XP) 10 and Experience Commerce (XC) 10 is a major win for digital marketers and IT pros. But before we jump into these exciting tech and marketing additions, let’s look at these enhancements as a whole to better understand why upgrades are necessary for your business. Why upgrade?...Read More