Enterprise companies need to look ahead and begin preparations for the future. Rapidly evolving digital experiences, as well as new and emerging channels and technologies, will ensure that businesses that want to be successful can’t afford to rest on their laurels.
Digital transformation has provided a strong starting point for many, but a new approach is needed to continue on the right path. This means quickly adapting to market conditions while keeping up with customer expectations.
What does that approach look like? It means embracing a composable future where complete systems are built from the ground up using the best available tools most suited to your business.
As the final installment of this 4 part Sitecore Symposium series, I’ll explain the benefits of using a composable DXP like Sitecore to seamlessly connect the best tools and power your martech stack.
Freedom of Choice Through Best of Breed Technology
Modern businesses are often spoilt for choice when deciding on the next piece of software to include in their tech stack. Yet with monolithic systems, they can sometimes feel trapped with subpar tools that don’t always get the job done. A composable DXP offers freedom of choice and enables brands to select best-of-breed tools.
Instead of being forced into bulky suites, you can tailor the DXP to the business’s unique requirements. Select only the tools necessary to help you make the leap in quality while ensuring the best performance.
Flexibility & Adaptability
Businesses have learned that things can change at a moment’s notice. Yet customers often expect things to remain status quo. A composable DXP enables you to adjust course quickly and respond to unexpected changes in market conditions and customer expectations internally and externally. Essentially, you can ensure that the customer always remains top of mind.
Future Enablement
Building for the future means not having to rip up everything whenever something new comes along. Other systems could cause you to suffer from vendor lock or the inability to integrate with the latest customer channel. Instead, having the capabilities of a composable DXP can enable smooth integrations with the latest tools and give developers the freedom they need to test out new channels.
Faster Time to Market
Brands must be able to count on being faster than the competition, whether responding to customer requests or testing new campaigns. Instead of struggling to implement something that could catch the customer’s attention immediately, you can move with agility and precision to spin up a new campaign or release the latest version of an MVP.
Scalability
Growing businesses also need the benefit of scalability in any technology solution they utilize. With a composable DXP, you can leverage the ability to adjust to increases in customer demands without fearing that the system will suddenly break down.
The benefits of a composable DXP don’t end there. Discover how you can begin the process of building a composable techstack with the help of Content Bloom today.