Tuesday, July 14, 2026 @ 9 AM PT / 12 PM ET
Content teams are under pressure to move faster, support AI initiatives and prove business value, but many are still constrained by legacy content operations.
This roundtable explores how leading organizations are connecting content to measurable business outcomes, customer experience and enterprise growth.
Content Bloom’s Chief Strategy Officer, Andy Iddon, will join an expert panel alongside leaders from Adobe, JPMorgan Chase, and CMSWire to explore how organizations are redefining the role of content operations and proving the business value of modern content ecosystems.
Drawing on Content Bloom’s work with global enterprises, Andy will discuss several ideas that are reshaping how enterprise organizations connect content operations to business performance, including:
- Mature to the Point of Pain — when legacy technology and business processes begin limiting business performance
- Content as Infrastructure — a new paradigm for enterprise content
- Digital Presenteeism — why content must be understandable by both people and AI
- Content Value Stream — connecting content operations to measurable business outcomes
Most organizations can tell you what content costs. Far fewer can explain the value it creates, especially when legacy technology and business processes were never designed for the scale, speed, and AI-readiness organizations now require.
Content teams are expected to support faster releases, better customer experiences, and AI-driven initiatives. But when existing business processes create bottlenecks instead of enabling collaboration, proving business impact becomes significantly more difficult.
This Content Leaders Collective roundtable focuses on what changes when content operations are finally working and how leaders connect content investments to real business outcomes.
What You’ll Learn
In this 60-minute panel discussion, you’ll hear from content leaders who have navigated the gap between legacy systems and modern content operating models and come out the other side with results they can defend at the executive level. Perspectives include:
- How content influences customer experience, onboarding and adoption
- Where mature teams see measurable impact beyond efficiency gains
- What content leaders track after modernizing their content operations and what executives actually care about
- How organizations scale content without burning out teams
- What a future-ready content ecosystem enables that legacy technology and processes structurally cannot
- How modern content operations contribute to the wider business value stream
The session concludes with a live Q&A, allowing attendees to engage directly with the panel and discuss challenges specific to their organizations.
If your organization is working around the limitations of legacy technology or inefficient business processes, or you’ve already modernized and now need to demonstrate measurable business value, this conversation is for you.
Connect with Andy Iddon on LinkedIn or schedule a one-on-one discussion to explore where content may be constraining business value in your organization.
