A personalized user journey, if done correctly, can be the cornerstone of your marketing strategy and ultimately play a heavy hand in helping to achieve your business goals.

True brand loyalty is rooted in strong relationships built on trust and consistency through understanding your users’ and clients’ needs. That means asking the right questions, working with the right team, and making the right decisions.

That said, investing in quality customer service, brand development, and a user-friendly, accessible site will do far more for your business than throwing money at promotional campaigns or the latest automation gadgets.

Quality Over Everything

Quality isn’t solely about your product or service, it’s also about the way you present and deliver them. Every single person who visits your site deserves a quality user experience and strong personalization deepens that UX.

Our team is business-minded and our focus is around technology and the ways you can leverage your CMS platform to develop the ultimate marketing strategy using personalization features.

About Our Free Webinar

Proper personalization allows you to enhance site transactions, online interactions, and build the consistency needed beyond that initial contact to cultivate brand loyalty.

In our on-demand personalization webinar, we cover everything from the marketer’s responsibility to customer expectations, examples of effective personalization tactics, and the 6 P’s of personalization.

Here’s a sneak peek.

The 6 P’s of Personalization

People

Put the right team in place. It’s important to ensure you have the right people managing the process, but it’s equally as important that they understand the full capabilities of the platform they’re managing.

The right team will know how to leverage the tools available to them to automate processes, streamline productivity, and increase overall efficiency levels.

Planning

Plan it out. Start small, scale quick. Planning includes ensuring that you have a plan A, B, and C. It means risk mitigation and calculated steps. It’s so easy to become overwhelmed when you’re re-strategizing and working toward a new goal, but the secret is proper planning.

Process

Set up a process where you’re learning from everything. Every piece of content and customer interaction should inform the next interaction. Our webinar reviews the ways to navigate the personalization process in a way that benefits future marketing efforts.

Produce

This is just a hard fact. Make the content, produce the experience features. There is no easy around it, but it doesn’t have to be tedious. It can be an innovative and creative process that allows you to place yourself in the client’s shoes. Personas are a must here.

Placement

Place your experiences. Interactions across channels aren’t the same either, the river is always changing. Appreciate the context of placement and know how and when to switch up your marketing plan to properly navigate the changing waters.

Performance

Iterate your experiences and strategy. Always improve to match your continuously changing customers. Although the last on our list, it’s one of the most important.

Evaluating performance doesn’t just come down to team effort. It’s about your website, delivery, client feedback, level of satisfaction amongst teams and consumers, and so much more.

Explore the Path to Personalization

We could go on and on about how crucial personalization is. Check out Explore the Path to Personalization and find out how we can help you strengthen your brand and customer relationships by unlocking your business potential to increase business, save resources, and improve online engagement with Sitecore XP.