A digital transformation is a foundational change that marks the reimagination of how you use technology, people, and processes to deliver meaningful digital experiences. It’s built around technology, but is ultimately about meeting your customers where they are.
NETGEAR is a multinational computer networking company pioneering advanced networking technologies, whose award-winning products are designed to simplify and improve customers’ lives. Initially, Content Bloom was brought in to perform a CMS upgrade, but it was determined that an upgrade would only deliver the expected results when paired with a full website redesign.
NETGEAR faced multiple challenges in their digital transformation project, which required synergy between several smaller projects, including a platform upgrade, user experience enhancement, content unification, and conversion rate optimization.
The existing system was based on static publishing, leading to increased time to market. The project needed to streamline content management processes, improve the user journey, and ensure seamless integration without disrupting business operations.
We implemented a multi-faceted approach to address NETGEAR’s digital transformation needs, focusing on enhancing content management, improving user experience, and optimizing operational efficiency:
In the three month’s post-go-live, the NETGEAR site brought in more than 2x the conversions and more than 2x the eCommerce transactions than the three months prior the upgrade and website redesign. With the introduction of these streamlined processes and refocus of the development team’s efforts to standard industry frameworks, we were able to free up time to allow for increased innovation.
The upgraded site now has a more meaningful, improved user experience and a considerably more maintainable, sustainable set of sites for the NETGEAR team.