Companies often undertake data migrations and data conversions for a number of reasons – perhaps they need to overhaul an entire system, upgrade databases, or merge existing systems after an acquisition.
Following the $300M acquisition of a leading direct selling energy retailer who operated in a different tech stack, we implemented a data migration strategy to merge systems under the existing enterprise tech umbrella in order to streamline operations, mitigate any performance risks, and make future digital enhancements and maintenance easier.
With a website that sees up to 50,000 hits per hour and relies on over a dozen third-party integrations, incorporating hundreds of new retailer webpages required a seamless transition. The key risks included potential downtime, business disruption, and the need to maintain service continuity for 2.9 million customers.
The goal was to merge the new acquisition’s technology stack with the existing infrastructure, ensuring no service interruptions and accommodating both English and Spanish-speaking customers. The stakes were high, with potential losses exceeding $10,000 for each day of downtime.
As a data conversion and data migration, not only did we move the new acquisition’s content, media, and user data out of their platform and into our client’s systems, but the entire tech stack needed to be converted to fit within the existing architecture whilst retaining the exact same look-and-feel of our client’s existing branding.
This was necessary to ensure website visitors receive that seamless, uninterrupted experience while we migrate and convert the infrastructure, coding logic, and third-party integrations.
The key components of the project included:
Our client provides both a responsive desktop website to engage with customers, as well as a native phone app. In these cases, we believe managing content centrally is most beneficial because that content can then be pulled from one source and reused through both channels, reducing effort and delivering consistency in branding and messaging.
Content Bloom has a deep understanding of not only the technical aspect of the digital world, but also maintains a strong sense of how the business/customer life cycle is impacted by the changes we make.