Author
Andy Iddon
Andy Iddon is a strategic digital leader who helps global organisations unlock the full value of their content operations, aligning change around people, process, platform, performance, and protection to drive growth and future readiness.
Content now sits at the intersection of risk, revenue, free cash flow, and AI, yet most organizations still manage it as disconnected documents across siloed systems.
Content as Infrastructure introduces a practical, enterprise-level framework for treating content as a governed utility rather than an operational afterthought. It explains how structured, reusable, authoritative content reduces duplication, lowers SG&A, accelerates product flow through the supply chain, and ensures AI systems surface the right answers, not your competitors’.
For CFOs, CIOs, and senior leaders, in this whitepaper, you’ll discover
- Why content is now a material business risk
- How poor content management freezes cash and slows growth
- What it takes to become AI-ready without replacing your platforms
- How to implement Content as Infrastructure in practical, phased steps
Download the white paper
Understand why, in an AI-driven world, controlling your content means controlling your answers and your competitiveness.
