Content analytics helps companies understand the effectiveness of their marketing campaigns. However, when combined with actionable insights, businesses can find solutions for improving those campaigns, informing product development, and optimizing the customer experience. In this blog post, we’ll explore how companies can use content analytics to deliver business results. Defining Content Analytics Content analytics involves...Read More

In an era where technology continuously reshapes our lives, the elevation of AI as a digital concierge marks a significant leap forward in delivering relevant customer experiences. Inspired by a personal encounter some years ago at the Savoy Hotel, this blog aims to delve deeper into the shift from the limitations of human decision-making and...Read More

Now that the AI genie is out of the bottle, there’s no putting it back in. That’s why 55% of organizations that have leveraged AI in the past consider it for new use cases. For enterprises, taking advantage of these tools is essential to future-proofing and maximizing their organization’s capabilities. As companies focus on optimizing...Read More

A decade ago, the concepts of machine learning (ML) and artificial intelligence (AI) seemed theoretical and complex, with few practical use cases. Fast forward to today, and we’ve witnessed remarkable growth in the popularity of ML and AI, driven by their diverse and valuable applications. When integrated with a content management system (CMS) like Tridion,...Read More

ChatGTP is an Artificial Intelligence (AI) chatbot that has become the talk of the internet. In its release last week, it received over a million users. I decided to ask ChatGPT what it thought about Digital Experiences and AI. Here’s our chat … What are Digital Experiences? Digital experiences are interactive and immersive environments created through...Read More

When CB’s New Business and Alliances Director, Umar Akhtar, described his love for sales and explained that, for him, it’s about both the human element as well as the sale itself, we knew he was onto something. Also, how do you argue with someone who’s spent nearly a decade in commercial operations with global digital...Read More

Artificial Intelligence (AI) has started slowly embedding itself into all aspect of our life – be it self-checkout kiosks, virtual assistants on web portals, or smart homes – AI is all around us. With big names like Google, Microsoft, etc. investing heavily in AI and new innovations around it, it is highly anticipated that AI...Read More