Customers today don’t choose products simply because they have the best price or the most reviews. They side with brands that can tell a story, educate, inspire, and entertain them. To do that, businesses must be able to leverage content to help promote their products and generate conversions for their commerce initiatives. When combined, content...Read More
In an era where technology continuously reshapes our lives, the elevation of AI as a digital concierge marks a significant leap forward in delivering relevant customer experiences. Inspired by a personal encounter some years ago at the Savoy Hotel, this blog aims to delve deeper into the shift from the limitations of human decision-making and...Read More
AI-generated content has exploded over the last year, boosted by the notorious ChatGPT, copywriting-focused SaaS tools, generative AI products that can create images and videos, and multiple CMS platforms launching new AI features. Among the hype, one of the biggest questions marketers and companies using AI need to consider are the ethical ones surrounding authorship,...Read More
Imagine you’re on your way to a crucial client meeting in an unfamiliar city. With just a simple voice command, “Hey Google, navigate to the nearest parking garage near XYZ Corporation,” you get real-time directions and parking options within seconds. Welcome to the transformative world of voice search, where convenience meets cutting-edge technology, and where,...Read More
Tailoring your content for global audiences demands a deep understanding of linguistic, cultural, and regional nuances. English remains the most spoken language worldwide, with 1.5 billion speakers. However, Chinese (1.1 billion), Hindi (609 million), Spanish (559 million), and numerous other languages represent a significant portion of the world population. For enterprises looking to expand into...Read More
Data privacy regulations, such as GDPR and CCPA, have significantly altered the digital marketing landscape, particularly in how companies collect and use customer data. One of the most notable changes resulting from these regulations is the phasing out of third party cookies, which have long been a critical tool for tracking user behavior and delivering...Read More
Customer-centricity is a primary focus area for every successful business. Your biggest customers expect to be greeted with the white-glove treatment, having their every need catered to. For B2B-focused organizations, key account management provides that service, enabling enterprises to bring personalization to the forefront of their marketing and sales efforts. But access to the right...Read More
What does the future of your industry or market look like? Modern brands can’t only think about the present when planning their digital strategies and must instead consider what could happen in the future. That’s why companies must select the right technology solutions that allow them to digitally transform, create more efficient processes, and future-proof...Read More
Most brands today are well aware of the importance of personalization. If they aren’t, then their customers are letting them know. Around 49% of customers will become repeat buyers if they receive a personalized shopping experience. So it’s clear that personalization can hugely impact customer retention and improve the bottom line. But personalized content doesn’t...Read More
What is a BI Project? A business intelligence (BI) project is the planning, assessment, development, and implementation of BI. These projects require balanced cooperation between a company’s various processes, technology objectives, and data to ultimately empower better business decisions that drive companies to increase revenue, improve operational efficiencies, and gain a competitive advantage. But often,...Read More
