A personalized user journey, if done correctly, can be the cornerstone of your marketing strategy and ultimately play a heavy hand in helping to achieve your business goals. True brand loyalty is rooted in strong relationships built on trust and consistency through understanding your users’ and clients’ needs. That means asking the right questions, working...Read More

When CB’s New Business and Alliances Director, Umar Akhtar, described his love for sales and explained that, for him, it’s about both the human element as well as the sale itself, we knew he was onto something. Also, how do you argue with someone who’s spent nearly a decade in commercial operations with global digital...Read More